Since the announcement of the postponement of the continent’s largest dedicated HEVACR event, positive feedback continues from the industry at large.
“After widespread engagement with the industry after the announcement of Frigair moving due to the effects of the global pandemic, the industry is backing this event more than ever, and feedback continues to be strong and positive,” says Dale Macnamara, Frigair exhibition manager.
Frigair 2022 has received increased support from the industry and promises an exceptional experience between 01 andFrigair 2022 has received increased support from the industry and promises an exceptional experience between 01 and03 June 2022. Image credit: Frigair Expo
In order to host a successful event, there needs to be the buy-in from not only the exhibitors, but the visitors to the show too – which is one of the bigger factors. You can’t have a great show with no feet, or having to manage a certain quota of people, social distancing and so on, because these factors will also deter a visitor’s attendance. Similarly, knowing you have to stand in a long queue, only to be screened and sanitised before entering would, as you can imagine, be seen as a significant challenge before visitors even get to the venue.
“Although the global events industry has seen a push towards virtual and digital events in Europe and America, the landscape in South Africa and Africa as a whole, leans far more towards interactions face-to-face. This, along with the fact that there will be an increased hunger for this sort of interaction, programme and knowledge sharing, Frigair 2022 is already looking set to top prior events with increased interest in participation from local and international companies. There is of course scope to include a virtual and digital element as an add-on, but in reality the Frigair organisers believe this as a replacement, is just not the correct solution for this market,” says Sven Smit, event director at Specialised Exhibitions Montgomery.
Through various information gathered from the industry during consultations, the event organisers are also engaging in, and investigating, different opportunities to gain attendance from sectors that have not always been seen as the ‘traditional target audience’, however with the changes many economies have, and still will undego on the continent, dynamics change and so new and innovative solutions will continue to come forth thus opening up new business avenues to be explored for both the public and private sectors.
Having built an unmatched reputation by any other trade show of its kind, Frigair continues to prove itself time and again as the trade show that delivers innovation and opportunity. The sold-out 2018 Frigair Expo boasted 140 exhibitors, representing not only the local HEVAC&R market, but also leading international players. The expo was hugely successful and Frigair exhibitors were given plenty of opportunity to engage with thousands of high profile visitors.
Frigair 2022 will take place at the Gallagher Convention Centre in Midrand, Gauteng between 01 and 03 June 2022 and with over 45% of the available exhibition space already being sold out, opportunity is running short if you want to be a part of the industry event. Various stand sizes are available and no matter how big or small your company – if you are part of the HEVACR sector and want the opportunity to engage with influencers and decision makers, you need to be a part of how business is done on the contient.
The Frigair 2018 talks were all extreme well attended with some requiring extra space to accommodate all delegates.
Image credit: Frigair Expo
With over 4 000 visitors and 150+ exhibitors expected, Frigair 2022 will be packed with new innovative products and solutions, live demonstrations, seminars, launches and networking opportunities that shouldn’t be missed.
The new Frigair 2022 website is now live and you can visit www.frigairexpo.co.za for all of the latest updates and information around the event, and connect on social media.
For direct information, please get in touch with any of the following contacts:
Sven Smit: Event director
Tel: +27 (0)11 835 1565 | Email: svens@specialised.com
Dale Macnamara: Exhibition manager
Tel: +27 (0)11 579 4940 | Email: sales@interactmedia.co.za
Zeldalee Du Toit: Sales
Tel: +27 (0)11 579 4940 | Email:zeldalee@interactmedia.co.za
